Cookies are small text files containing information that a website can store on your computer's hard drive. When you visit a website, a cookie is stored on your computer, allowing a website to always know who you are. This way, users can be distinguished from each other.
The website of Heineken Gebouw Rotterdam uses cookies. The use of cookies is very important for our website to function optimally. But also the cookies whose effects visitors will not immediately see (such as Google Analytics) are of great importance to us. Thanks to the anonymous input of visitors, we gain a clear picture of how the website performs and how we can improve it.
Different types of cookies
For most cookies, visitor consent is requested. As a visitor, you will first receive a notification and need to accept it before the cookies are placed.
When the website infringes on the user's privacy, for example when cookies are used purely for commercial purposes, websites must always ask the visitor for permission. This includes tracking cookies that track individual behavior and thus create a visitor profile. Because these cookies allow the website to follow the visitor, they infringe on the visitor's privacy. Some websites allow third parties to place cookies. In that case, consent-required cookies must also be placed to ask the visitor for permission.
However, there are also consent-free cookies that are used to improve the functioning of the website. A distinction is made between analytical cookies and functional cookies. Analytical cookies are used to enhance user convenience. They are used by websites that use analytics tools, such as Google Analytics and Hotjar. Functional cookies are used to make a website function better. For example, products from visitors remain in the shopping cart this way.
The following cookies are used on this website:
Functional cookies
Laravel (framework) (XSRF-TOKEN, laravel_session/*_session): This cookie is used to store settings, filters, searches, or other session-bound information, so it can be used within that session to display the correct information.
Analytical cookies
Google Analytics (_ga, _gat, _gid): This website uses Google Analytics cookies, a website analysis service provided by Google Inc. The cookies help us analyze our website by determining how users use the website. The information displayed by a cookie, about the use of our website (excluding your IP address), is transported to and stored by Google on servers in the United States. Google uses this information to evaluate the use of the website, to create reports of website activity for website operators, and for other services related to website activity and internet usage. Google may also transfer this information to third parties as required by law, or to parties that process the data on Google's behalf. Google will not resell the stored data. By using this website, you consent to the processing of data by Google for the purposes mentioned above. It is possible to refuse these cookies by adjusting your browser settings. However, if you do this, you may not be able to use all functions of the website. Google (_gac_UA-*): Google Analytics writes various cookies to track data linked to your users. Since early September 2017, analytics.js writes the _gac cookie to store campaign data and thus provide AdWords with a more reliable way to measure interactions users have with your business. Analytics writes campaign data to the _gac cookie when a user accesses a page on your site via a URL for which AdWords autotagging is used.
Marketing cookies
Google Analytics (Marketing) (gstatic, doubleclick):
Other cookies
Google (_gat_gtag_UA_*_*): Google uses this to distinguish users (Session)